fundraising is a beast.

Raising money is more difficult than it ever has been.

You are competing with more organizations. Donors are behaving in challenging ways. And technology is creating a brand new set of best practices.

You have to become more efficient and effective. 

welcome to your new playbook.

the best TOOLS and STRATEGIES

Each week you will receive a complete package of materials, including your two hours of video lesson, guidebooks, slides, and detailed Q&A audio.

You will join peers from orgs like...

COURSE CURRICULUM

Week 1

How to Design Your Ideal Donor Experience

Donor engagement and retention are more important than ever. You will learn techniques for increasing the lifetime value of your audience by better attracting, engaging, and retaining your donors.

Week 2

How to raise more money by writing better copy

The smallest details in your writing can make the difference between a prospect choosing to give to your organization or move on. This course covers proven copywriting techniques to inspire action and raise more money.

• Developing your eye for strong copy
• Composing great appeals (so people give)
• Which small edits can provide the biggest returns
• How direct mail still fits into your strategy
• Successfully tailoring your writing for different mediums
• Managing risk and reputation in nonprofit messaging
• Useful tools for improving your copy
• 11 Ridiculously Useful Copywriting Secrets for Nonprofits (exclusive resource!)

Week 3

How to do more in less time with automation

Too often development staff are burdened with time-consuming tasks that take them away from other responsibilities. We’ll show you how to apply automations so your team has the time to focus on their most important activities.

• Identifying the right tasks to automate
• How even small automations can save you a lot of time 
• Step-by-step guide to setting up your first automation
• Giving your automations a human touch
• Overcoming the nonprofit sector’s challenges and critiques
• Balancing your automation with personal communication
• The best free non-technical platforms to use
• Building an Automated Donor Referral Program guide (exclusive resource!)

Week 4

How to run successful crowdfunding campaigns

Find out exactly what it takes to plan, launch, and exceed the goal of your crowdfunding campaign. Plus, how to use your campaign to engage prospects and donors, as well as maximize public awareness of your work.

• What you need to do before you launch a campaign
• Why crowdfunding is about more than money
• Understanding the potential and limitations of crowdfunding for nonprofits
• Insider’s tips for exceeding your campaign goal 
• The necessity of a private launch
• Which type of platform is right for your organization
• Tips and tools for capturing and maintaining momentum
• How to retain your supporters when the campaign ends

Week 5

How to optimize your fundraising

We'll show you how - with zero technical skill - you can setup, track and optimize your donor flow. And, of course, we'll give you the exact tools you need to start optimizing immediately. 

• How small changes can raise more money
• Preparing your materials for automation
• Setting up your first A/B test
• Techniques for optimizing your message
• Designing a compelling online giving experience
• Developing appropriate techniques for improving each donor phase
• Optimizations Every Nonprofit Should Know guide (exclusive resource!)

How to leverage your millennial donors

Engaging your Millennial supporters requires creativity, flexibility, and a long-term vision. We’ll walk you through how to shape your messaging, understand their perspective, and utilize their unique skills to help you raise more money.

• Recognizing Millennials as a donor segment
• Understanding the benefits of their giving habits
• Making the most of their digital expertise 
• The psychology of engaging Millennials in your nonprofit
• Valuing their interest in transparency
• Building a movement around your cause
• What it takes to leverage Millennials' social networks
• Realizing the full lifetime value of Millennials

KYLE CRAWFORD

DESIGN & TECH

Kyle is a social entrepreneur whose work combines a love of design, social science, and technology into a unique and powerful perspective for solving social issues.

Kylee is also the founder of the global innovation community, Dwilly, where he's curated 3,000+ social innovation concepts from roboticists, entrepreneurs, social workers, and designers around the world. He has consulted with foundations and nonprofits, as well as presented on design, data and social innovation at conferences of all sizes.

Kyle's current labor of love is The Design of Difference, his forthcoming book detailing counterintuitive and successful design strategies from companies like Nest and Duolingo.

REBECCA SUSMAN

MESSAGING & DONORS

Rebecca is a progressive communications, policy, and fundraising strategist. She has led major national and local projects with nonprofits, businesses, filmmakers, and museums for more than a decade. 

She is the Co-Founder of Balsa, a startup with a unique model for providing communications, design, and fundraising tools for nonprofits. Rebecca has also successfully executed multiple nonprofit crowdfunding campaigns, including one that raised over $50,000. She has led significant membership growth initiatives as well as created nationally recognized programs on women's issues and public safety.

Rebecca is an expert in designing and implementing communications strategy and works closely with a variety of cause organizations.

Her innovative work has been highlighted in national media outlets including PBS, Upworthy, and Mother Jones. 

Profile photos by Amy Garbark

register now

You get Lifetime Access to the complete Future of Fundraising course.

Use your discount code at checkout.